Direct Mail Marketing – Alive and Well
Despite rumors to the contrary, direct mail is not dead yet. In fact, it is alive and well. Direct mail remains an integral tool for increasing brand awareness and driving customer response.
Everyone will acknowledge that we live in a digital world, but the effectiveness of direct mail may surprise you. According to the Data and Marketing Association’s Response Rate Report, direct mail yields a much higher response rate than social media, online display, email marketing, and paid search. In fact, direct mail’s response rate is over 8x the next highest medium when using a house list.
The Potential for Meaningful Augmented Reality-Based Business Solutions
Augmented reality (“AR”) is a technology that in its most basic form many of us have interacted with for years, from head-up display systems (HUD) in vehicles to the Pokémon Go mobile app and Snapchat filters. Unlike virtual reality, which allows a user to completely immerse themselves in a digital world, AR technology superimposes a computer-generated image or real-time information over a user’s view of the real world. This technology has matured rapidly over the past year, thanks to Apple and Google releasing AR-specific developer toolkits (ARKit and ARCore, respectively) and cloud computing becoming ubiquitous (allowing for AR experiences to be shared across multiple users.)
Which Element has Chemical Symbol Co?
If you picked C, you are right.
Cobalt, Co, is the top performing base metal this year, with its price per pound doubling since 2016. Cobalt is usually sourced as a byproduct of copper and nickel production. Given little demand for copper and nickel, there is a supply constraint on cobalt.
Developments in Industrial Automation
Rapid developments in technology have always permeated the manufacturing industry. In the late 19th century, the First Industrial Revolution took place, replacing cumbersome hand production methods through the leverage of steam-enabled machines. Just prior to World War I, the Second Industrial Revolution manifested, marking the electrification of machinery. The Third Industrial Revolution, commonly known as the Digital Revolution, took hold in the 1980s, applying computer processing to production processes. Currently, manufacturing is entering the Fourth Industrial Revolution, also known as “Industry 4.0.” Industry 4.0 is being shaped and defined by artificial intelligence, machine learning, blockchain, the Industrial Internet of Things, and cloud computing, among other 21st century technological marvels.
The Evolution of Wellness Programs to Wellbeing Programs
Employee health and wellness have long been a focus for employers, but how they address it has changed in recent years. As more and more employers understand the benefit of implementing well-designed wellness programs, there has been a shift in focus from basic employee health to overall employee wellbeing.
Why Dealmakers Are Attracted to the Digital Marketing Sector
Spending on digital advertising in the U.S. continues to explode, mainly because Americans love their devices. We spend close to 11 hours a day—approximately two-thirds of our time awake—staring into a phone, computer, tablet, wearable device or other screen-based product. Given this attraction/addiction, digital marketing has become the largest spend of many advertisers’ budgets.
How Net Neutrality May Impact Medium and Small U.S. Businesses
You may have heard a lot about “net neutrality” over the last few months. It’s a regrettably dull term for an important idea – should Internet Service Providers (ISPs) such as Comcast, AT&T, Verizon, and others be able to charge users different rates based on the amount of bandwidth used or should high-speed internet access be treated as a public utility?
Large technology companies such as Google (YouTube), Facebook, and Netflix are understandably against net neutrality since these companies require large amounts of bandwidth to deliver content to consumers efficiently. An increase in cost or decrease in bandwidth could have a strong impact on the profitability or the performance of their content and services of these technology behemoths if they choose not to pay. On the other side of the argument, we have the ISPs who are the gatekeepers of the internet via DSL, cable, and fiber-optic lines, and control how fast users surf the web and how quickly websites load. ISPs would like to ‘de-regulate’ the internet in order to charge variable fees based on usage, stating that large technology companies don’t pay their fair share.
So, the million-dollar question is how the repeal of net neutrality will potentially impact the vast number of medium and small U.S. businesses?
The Secular Trends Behind the Rising Tide in Wealth Management Technology (“WealthTech”)
The advent of Financial Technology (“FinTech”) has created ripples across the financial services landscape, and wealth management has been no exception. As a growing subset of Fintech, WealthTech aimed at the Registered Investment Advisory (“RIA”) channel has garnered significant interest from both industry constituents and M&A professionals.
It’s worth looking a bit deeper into the secular trends driving this interest.
Presented with an Investment Opportunity in Managed Services?
Secure. Convenient. Cost effective. Always on. There is a lot to like about managed IT service providers (“MSPs”), and recent M&A activity in the space would suggest investors agree. As enterprise clients continue to shift their IT spend from Capex to Opex, MSPs should continue to generate greater investor attention.
As with any due diligence process, investing in an MSP requires a careful understanding of the space and the target company under review. With this in focus, investors should consider/answer the following three questions at the outset of their diligence processes.
Measuring the Live Experience: Developments in Analytics to Estimate Experiential Marketing’s ROI
Conventional marketing approaches are giving way to less conventional, interactive approaches such as experiential marketing, which includes events such as product launches, tradeshows, and press events as well as other face-to-face experiences, such as mobile tours and promotions. Live experiences between brands and their customers offer more engaging experiences and allow brands to differentiate themselves from competitors. According to EMI & Mosaic, almost 80% of brands will plan more experiential programs and events in the coming year compared to last year. Despite experiential marketing’s promise, marketers continue to struggle with ways to measure its return on investment (“ROI”).