Mobile and Video Lead Internet Advertising to New Heights
The Interactive Advertising Bureau (IAB) recently released its latest Internet Advertising Revenue Report, which is conducted independently by PwC on behalf of the IAB. As expected, the report shows internet advertising continues its unrelenting growth. For nine consecutive years, U.S. internet advertising revenues have maintained a double-digit growth rate. In 2018, internet ad revenues totaled $107.5 billion, which represents growth of approximately 22% over 2017.
Workplace Wellness Programs: One Size May Not Fit All
2019 is well underway, and businesses have had the past few months to acclimate to new legislation, policy updates and operational shifts that constantly disrupt and reshape our corporate climate. Once a foreign, idealized concept, wellness programs have become a staple in the discussion surrounding company culture and workplace health over the past decade. According to a recent Welltok survey, over 60% of respondents rely on their employer for at least one aspect of their health. This responsibility has forced executives and HR professionals to stay abreast of the ever-evolving nature of workplace wellness to ensure that employees reap all of the benefits offered by participation in these programs. While the introduction of broad, firmwide initiatives has created “healthier” workplaces, many of these programs offer minimal value for employees who seek targeted, individualized care for their personal, non-holistic needs.
The Evolution of Event Technology
Live events and technology have a unique relationship, the technology must be used to improve attendee experiences without detracting from the in-person aspect of the live event world. The event technology industry is full of organizations striving to find the best possible use of technology, leading to more efficient event registration platforms, live event apps, ticketing software, and much more. According to a Trade Show News Network (TSNN) survey, event producers are moving beyond technology as a communication tool and have begun capturing and tracking large amounts of data. Specifically, data that can be used to greatly improve attendance, marketing and communications.
Direct Mail Marketing – Alive and Well
Despite rumors to the contrary, direct mail is not dead yet. In fact, it is alive and well. Direct mail remains an integral tool for increasing brand awareness and driving customer response.
Everyone will acknowledge that we live in a digital world, but the effectiveness of direct mail may surprise you. According to the Data and Marketing Association’s Response Rate Report, direct mail yields a much higher response rate than social media, online display, email marketing, and paid search. In fact, direct mail’s response rate is over 8x the next highest medium when using a house list.
The Potential for Meaningful Augmented Reality-Based Business Solutions
Augmented reality (“AR”) is a technology that in its most basic form many of us have interacted with for years, from head-up display systems (HUD) in vehicles to the Pokémon Go mobile app and Snapchat filters. Unlike virtual reality, which allows a user to completely immerse themselves in a digital world, AR technology superimposes a computer-generated image or real-time information over a user’s view of the real world. This technology has matured rapidly over the past year, thanks to Apple and Google releasing AR-specific developer toolkits (ARKit and ARCore, respectively) and cloud computing becoming ubiquitous (allowing for AR experiences to be shared across multiple users.)
Which Element has Chemical Symbol Co?
If you picked C, you are right.
Cobalt, Co, is the top performing base metal this year, with its price per pound doubling since 2016. Cobalt is usually sourced as a byproduct of copper and nickel production. Given little demand for copper and nickel, there is a supply constraint on cobalt.
Developments in Industrial Automation
Rapid developments in technology have always permeated the manufacturing industry. In the late 19th century, the First Industrial Revolution took place, replacing cumbersome hand production methods through the leverage of steam-enabled machines. Just prior to World War I, the Second Industrial Revolution manifested, marking the electrification of machinery. The Third Industrial Revolution, commonly known as the Digital Revolution, took hold in the 1980s, applying computer processing to production processes. Currently, manufacturing is entering the Fourth Industrial Revolution, also known as “Industry 4.0.” Industry 4.0 is being shaped and defined by artificial intelligence, machine learning, blockchain, the Industrial Internet of Things, and cloud computing, among other 21st century technological marvels.
The Evolution of Wellness Programs to Wellbeing Programs
Employee health and wellness have long been a focus for employers, but how they address it has changed in recent years. As more and more employers understand the benefit of implementing well-designed wellness programs, there has been a shift in focus from basic employee health to overall employee wellbeing.
Why Dealmakers Are Attracted to the Digital Marketing Sector
Spending on digital advertising in the U.S. continues to explode, mainly because Americans love their devices. We spend close to 11 hours a day—approximately two-thirds of our time awake—staring into a phone, computer, tablet, wearable device or other screen-based product. Given this attraction/addiction, digital marketing has become the largest spend of many advertisers’ budgets.
How Net Neutrality May Impact Medium and Small U.S. Businesses
You may have heard a lot about “net neutrality” over the last few months. It’s a regrettably dull term for an important idea – should Internet Service Providers (ISPs) such as Comcast, AT&T, Verizon, and others be able to charge users different rates based on the amount of bandwidth used or should high-speed internet access be treated as a public utility?
Large technology companies such as Google (YouTube), Facebook, and Netflix are understandably against net neutrality since these companies require large amounts of bandwidth to deliver content to consumers efficiently. An increase in cost or decrease in bandwidth could have a strong impact on the profitability or the performance of their content and services of these technology behemoths if they choose not to pay. On the other side of the argument, we have the ISPs who are the gatekeepers of the internet via DSL, cable, and fiber-optic lines, and control how fast users surf the web and how quickly websites load. ISPs would like to ‘de-regulate’ the internet in order to charge variable fees based on usage, stating that large technology companies don’t pay their fair share.
So, the million-dollar question is how the repeal of net neutrality will potentially impact the vast number of medium and small U.S. businesses?